Cirque du soleil recreates live entertainment case b. Cirque du soleil resource and capabilities free essays. Cirque du soleil introduction founded in 1983 by a group of street performers, cirque du soleil has been in constant evolution since its creation. It also engages in motion picture, art galleries, fashion and apparel, hospitality, special events, and video on demand activities. When in united states begin the age where people protested for the animals some circus broke, for this reason cirque du soleil visualized the opportunity to do something new. Cirque du soleil in online resumes, cv, curriculum vitae. Theatre du rond point, paris theatre le carreau, forbach theatre quintaou, anglet france the chameleon theatre, berlin. It has been epitomized as an example of the socalled blue ocean strategy of business model disruption for new market creation in kim and mauborgne 2005. Jul 18, 2015 chan kim, the coauthor of blue ocean strategy believes that you can pursue both differentiation and low cost at the same time when you apply the blue ocean strategy. Oct 17, 2010 the logic at blue ocean strategy is not about technology innovation. Because they believe that cirque is one of the best example. How circque du soleil created superior profits using blue ocean strategy detailed account is required. In this case study, see how cirque du soleil created a blue ocean of new market space and took the world by storm by challenging the conventions of the circus. How cirque du soleil revolutionized the circus blue ocean.
Cirque du soleil launched a whole new approach of circus, called new american. According to society of human resource management, in 1984 a group of street performers, clowns, acrobats, and gymnasts banded together and formed the forerunner of cirque du soleil. To understand what cirque du soleil has achieved, imagine a market universe. Discover the shows that made cirque du soleil a household name, and take a tour through the revolutionary circus of the future. Cirque du soleils roots in street performance are an indication of the type of individuals the organization seeksor huntsto join the group, heward said. Regarding the two examples from cirque du soleil and the aus. Cirque du soleil s vision is to be leading organisation in the entertainment industry by fostering the worlds best talented performers for an experience with creativity and enthusiasm, thus raising the bars of the circus industry and. Setting the stage for collaborative creative leadership at cirque du soleil laurent simon introduction cirque du soleil, the canadian live entertainment powerhouse, represents an extreme case of the strategic capability to exploit creativity.
Over the last 20 years, their value innovation has generated more revenue than the worlds leading circus ringling bros. Workshop on blue ocean strategy competing in overcrowded industries is no way to sustain. How to manage growth case facts founded in 1984 internationally recognized desires growth exploit new niches key issues hr strategy cultural barriers low retention, high turnover agenda recommendation case facts key issues analysis recommendations. The main question is to know if the ocean blue strategy can really work or else another magic trick. By injecting the concept of multiple productions and by giving people a reason to come to the circus more frequently, cirque du soleil has dramatically increased demand in short, cirque du soleil offers the best of. The company was founded in 1984 and is headquartered in.
Vous citez apple, ebay, le cirque du soleil comme quelles entreprises ou. It is used to plot how the current competitors compete in a market space, what factors they compete on and how your company and the competition scores on each key factor. Innovation strategy at circus disruptive innovation. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Pdf blue ocean strategy how to create uncontested market. Cirque du soleil circus 6 le cirque du soleils new value curve theatre cirque du soleil circus 7 how the company wins. Cirque du soleils vision is to be leading organisation in the entertainment industry by fostering the worlds best talented performers for an experience with creativity and enthusiasm, thus raising the bars of the circus industry and. Cirque du soleil circus industry case study blue ocean strategy. Cirque du soleil the blue ocean strategy term paper. Back in 2008, i wrote a paper on blue ocean strategy which was published at the international conference on management.
Nov 16, 2016 insead blue ocean strategy institute recommended for you. The company enjoys excellent international recognition and is reputed to have reinvented circus arts. Even a clown can do it cirque du soleil recreates live. The video features cirque du soleils blue ocean strategic move that. Only then we apply this strategy at a company case.
Compared to ringling brothers and barnum and bailey circus, what factors has cirque du soleil eliminated, reduced, raised and created. How cirque du soleil revolutionized the circus blue ocean strategy. Cirque s productions have been seen by more than 150 million spectators in more than 300 cities around the world. Cirque du soleil is bringing back its blueandyellow big top. Mission and goal mission to invoke the imagination, to provoke the senses. Cirque du soleil recreates live entertainment case b 0520144999 this case was prepared by matt williamson, insead mba 2000, under the supervision of professors w.
Mar 20, 2015 to understand what cirque du soleil achieved, imagine a market universe composed of two sorts of oceans. In 2019 upb is at full enrollment with campuses in two bolivian cities and construction of a third campus underway. It gives the spectators the experience of a theater and. Bos008 blue ocean strategy institute even a clown can do it. In less than twenty years since its creation, cirque du soleil.
In 1980s, the attractiveness of the circus industry was on a decline. The case of cirque du soleil a circus company theme. The company was founded by guy laliberte, gilles saintcroix and daniel gauthier with a differentiated offering in the circus industry blending. The approach to strategy in creating blue oceans was consistent across time regardless of industry. Cirque du soleil recreates live entertainment case b 0520084999 this case was prepared by matt williamson, insead mba 2000, under the supervision of professors w. Challenge critical analysis of an article for blue ocean strategy. Because of its role as a catalyst in bringing talent together, cirque du soleil is able to continually renew itself. Learn how a small troupe of circus performers from baiesaintpaul, quebec, developed their street show into a worldwide phenomena. Cirque shows did not include ringmasters or animals. In1542pdfeng accompanying materials video clip is available for free download at teaching note. Guy laliberte, ceo of cirque du soleil, set out to reinvent the circus industry. Let me try to explain this in simple terms for the benefit of everyone. Cirque du soleils growth strategy on solid footing.
Analyse cirque du soleils blue ocean strategy and assess the sustainability of the proposed diversification strategy. Cirque du soleil was created in 1984 by a group of young street performers. Blue ocean strategy how to create uncontested market space. Tipping point leadership and fair process in action. Cirque du soleil is a major quebec based organisation, specialised in high quality artistic entertainment. Research report on cirque du soleil julien lallement iseg business school 5 group2c january 10, 2012 human resources management, pr.
Promoting creativity is cirque du soleils business strategy. Cirque has staged dozens of productions seen by some. Moreover, as an example of blue ocean5 strategy, cirque du soleil has established itself as the leader in a previously undefined industry hence, its sustained competitive advantage and. The strategy canvas outlined in the book is basically a tool to visually show how a company will or has created a blue ocean strategy. Cirque du soleil the blue ocean strategy term paper warehouse. The product and strategy of cirque du soleil essay sample. Cirque du soleil is a circus, which was founded by groups of road performers in 1984. Content company profile pest analysis five forces analysis market lifecycle model value chain canvas model strategy 2.
Cirque du soleil invented a new industry that combined elements from traditional circus with elements drawn from sophisticated theater. May 16, 2018 cirque du soleils growth strategy on solid footing. Those groups of street performers were known as le club des talons hauts that means highheels club. Cirque du soleil case analysis essay example 756 words. Cirque du soleil shows big brands how to be remarkableand. New market space cirque du soleil succeeded because it realized that to win in. Cirque du soleil circus of the sun is a canadian entertainment company, selfdescribed as a dramatic mix of circus arts and street entertainment.
Cirque du soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera, dance, theatre and live music. It is an excellent and important complement to the first case. To carry out a blue ocean strategy kim and mauborgne recommend follow ing a number. Its blue ocean strategic move challenged the conventions of the circus industry. The company has close to 4,000 employees, including 1,300 artists from more than 50 different countries. To try to answer that question, we choose to proceed in three steps. The product and strategy of cirque du soleil essay example. Cirque du soleil s international headquarters ihq, located in montreal, is the unique worldclass creative laboratory where creators from all disciplines and hailing from the four corners of the world gather to collaborate on various creative projects. What made cirque du soleil so successful identify the blue. I am about to tell you a story that still amazes me, cirque du. The second case b, shows how one company, cirque du soleil reconstructed the industry to create a blue ocean. In the reconstructionist world, however, the strategic aim is to create new bestpractice rules by breaking the existing valuecost tradeoff and thereby creating blue ocean.
For the second tour, cirque du soleil returned to santa monica and added performance dates in san francisco, washington, d. Pdf the influence of blue ocean strategy on organizational. Blue ocean strategy focuses on the ability to create new market space where there is. During this time, children, the traditional patrons of the circus, were more attracted towards television, computers and video games compared to. Apr 15, 20 ottawa, on april 15, 20 cirque du soleil is pleased to announce its return to ottawa with a big top production for the first time since 2008. Cirque is an artistic presentation of a circus without animals. Cirque du soleil was a game changer and its new model became a huge hit around the world. Feb 27, 2012 rather than worrying about competitors, cirque du soleil is a model for blue ocean marketing. It has carved out a niche that remains unique, universal, and transcends cultures. Blue ocean strategy how to create uncontested market space and make the.
Most blue oceans are created from within, not beyond, the red oceans of existing industries, actual often create blue oceans within their core businesses. Cirque du soleil ensured success by executing the concept to the point of perfection. Pdf the study deals with the blue ocean strategy bos that offers users a. An innovative culture of entertainment article pdf available in journal of the international academy for case studies 205. Mission and goal mission to invoke the imagination, to provoke the senses and to evoke the emotions of people around the world.
Blue ocean strategy formulation the strategy canvas. Setting the stage for collaborative creative leadership at. A video called the evolution of the circus industry is available here at upon request for professors only. Cirque du soleil creating a blue ocean by balancing creativity and business focus on cirque was a new entrant in an industry, which was afflicted with falling revenues and profit for a long time. Blue ocean strategy institute even a clown can do it. Parayre blue ocean strategy compatibility mode author. Written by two professors from insead, blue ocean strategy seeks to understand how companies like cirque du soleil, apple and blockbuster have changed the foundations of their business models and how they approach the market to move from the red ocean, bloody from the fight for market.
Totem, written and directed by internationallyacclaimed multidisciplinary artist robert lepage, opens on july 11, 20 for a limited engagement through july 28, 20 under the trademark blueand. Despite a longterm decline in the circus industry, cirque du soleil profitably increased. Ppt cirque du soleil powerpoint presentation free to. Olave pivoted instead to blue ocean strategy, using the theory, tools and process of blue ocean strategy and blue ocean shift to redefine market boundaries. Cirque du soleil the blue ocean strategy 3177 words.
Le cirque strategically priced its tickets against those of the theater, lifting the. Blue oceans seldom result from technological innovation. Cirques productions have been seen by more than 150 million spectators in more than 300 cities around the world. Cirque du soleil, a quebec based company, is a circus that does not has a product. Complete list of teaching materials update nov 2019. Cirque du soleils growth strategy on solid footing the. Chan and renee mauborgne, reconstruct market boundaries. Case analysis of cirque du soleil 1646 words bartleby.
This is how cirque du soleil reinvented the circus quartz. Duffy, phd abstract this final research report relating to the human resource course will be focused on the cirque du soleil business case discovered in class. Since its dawn in 1984, cirque du soleil has constantly sought to evoke the imagination, invoke the senses and provoke the emotions. Apr 17, 20 blue ocean story bos canvas for cirque du soleil. Cirque du soleil the blue ocean strategy 3177 words pages research report on cirque du soleil julien lallement iseg business school 5 group2c january 10, 2012 human resources management, pr.
Learn vocabulary, terms, and more with flashcards, games, and other study tools. It creates and produces events and special projects. Cirque du soleils international headquarters ihq, located in montreal, is the unique worldclass creative laboratory where creators from all disciplines and hailing from the four corners of the world gather to collaborate on various creative projects. Red ocean strategy blue ocean strategy compete in existing market space. Le cirque du soleil yellow tail by casella wines southwestern airlines, easy jet ikea blue oceanreverse positioning strategy. These industries are also difficult to compete because of the market niche they create.
Red ocean versus blue ocean strategy red ocean strategy compete in existing market space. They show how and why a blue ocean strategy leads to a market where competition is for a time obsolete. Each principle is explained and supported by real world examples from such companies as ford, cirque du soleil, dell computers, casella wines, and even the new york city police department. Red oceans represent all the industries in existence today. Duffy, phd abstract this final research report relating to the human resource course will be focused on the cirque du soleil business case. For a discussion on how southwest was successful in leading a costadvantage strategy, please refer to joan magrettas understanding michael porter, chapter 4. What it does offer is artistic works with a highquality, artistic entertainment. For the last 20 years, cirque du soleil has been described in research as a multidimensional creative powerhouse. Rapidly translate great business stories, plans, strategies, and tactics into reality. The blue ocean strategy conceptthe blue ocean strategy concept the simultaneous pursuit of radically superior value and low cost what elements should be eliminated that our industry takes for granted. Insead distinguished fellow and professor of strategy and management and. Let us say the market that we operate is an ocean cle. The product and strategy of cirque du soleil we are not a product company, we are an artistic works company. For a detailed discussion of how le cirque du soleil is a disruptive innovation, very different from both the theater and the circus, please refer to chapter 1 of blue ocean strategy.
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